Ladorian
Description
In this project, I collaborated closely with the product owner, contributing significantly to various aspects of the user experience. My contributions included creating wireframes, establishing a comprehensive design system, defining styles, assisting with user interviews, and performing various user experience tasks.
Client
Ladorian via Oppro
Year
2022-2023
Role
UX/ UI Designer Junior
Type
SaaS
brand
Ladorian is an AI and Retail Media scale-up that has developed software based on unique technology to transform physical stores into smart ones. By running personalized marketing campaigns at the point of sale, we maximize sales in a sustainable way and reach your target audience.
challenge
In the early phase of the project, I worked on making Ladorian’s software more accessible and intuitive for users. With guidance from product owner, I conducted benchmarking, heuristic evaluations, inspiration research, and desk research to understand usability gaps. I also mapped user flows and created initial wireframes for key screens. Through this process, we discovered that the interface suffered from poor organization, unclear navigation, lack of guidance, delayed automation, and non-intuitive pathways. Our goal in this phase was to lay the foundation for a simpler, more seamless experience that would guide users effectively through the product.
SOLUTIONS
Working closely with the product wwner I contributed to a structured end-to-end redesign process. We began by conducting user interviews to uncover pain points and validate assumptions, followed by a heuristic evaluation to identify key usability gaps. Based on these insights we mapped the user journey and redesigned the entire web experience, creating a fully coherent design system to support scalability and consistency. The project concluded with a high-fidelity, interactive prototype that aligned business priorities with user needs and provided a solid foundation for development.
RESULTS
The overhaul of the product allowed us to reshape the entire experience, replacing friction and ambiguity with a solution that feels intuitive, efficient, and visually appealing.
Through a deeper understanding of user behaviours, we reorganised key journeys, simplified decision points, and introduced a design system that brought clarity and consistency across the platform. These improvements translated into strong measurable impact: conversion rates climbed by 35%, users spent 50% more time engaging with the product, and overall sentiment shifted noticeably toward positive evaluations.
