Description
This is a fictional redesign project of the Thyssen-Bornemisza Museum website, developed as a final project for a Web Design Master’s degree. The concept is inspired by Constructivism and 20th-century avant-garde movements, translating their structural, bold, and functional visual language into a contemporary digital interface. The redesign aims to visually connect the website with the modern and avant-garde artworks showcased in the museum’s collection, creating a stronger coherence between content and interface.
Client
Fictional project
Year
2022
Role
Interface Designer
Type
Web Design
brand
Thyssen-Bornemisza Museum is an institution known for the breadth of its collection, spanning from classical painting to modern and avant-garde movements. The brand concept seeks to reflect this balance between tradition and modernity by combining a structured, editorial layout with bold visual elements inspired by 20th-century artistic movements present in the collection.
The visual language translates these references into a digital context through strong typographic hierarchy, grid-based compositions, and a restrained color palette, creating an interface that feels contemporary while remaining aligned with the museum’s cultural and institutional character.
challenge
The challenge was to rethink the visual identity of the museum’s website while respecting its cultural context and institutional nature. The goal was to move away from a neutral, conventional museum interface and instead propose a bold UI approach that reflects the expressive and structural qualities of modern art, without compromising readability, hierarchy, or usability.
SOLUTIONS
I focused on UI design, defining a brutalist-inspired visual system influenced by Constructivism and avant-garde principles. The solution is based on strong typographic contrast, rigid grid structures, bold spacing, and high visual hierarchy. The interface prioritizes clarity and impact, using composition and rhythm as key design elements. All screens were designed to reinforce the connection between the museum’s digital presence and the artistic movements represented in its collection.
RESULTS
The result is a conceptual yet functional website redesign that offers a distinctive visual identity aligned with the museum. The project demonstrates how a strong UI concept can enhance cultural storytelling and create a more memorable digital experience, while remaining usable and structured.
